Privacy Policy
BEAM Privacy Policy – Updated July 2025
Introduction
At BEAM, we are committed to safeguarding your privacy. This policy explains how we collect, use, store, and protect your personal data when you use our mobile application (the "App") and related services (the "Services"). It also outlines your privacy rights and how the law protects you.
We encourage you to read this policy in full. However, for ease of access, you’ll find clear summaries and options to explore key areas in more detail.
1. Who We Are
BEAM is operated by Tutto Limited ("we", "us", "our"). We are the data controller responsible for your personal data.
Registered Address: 30 Binley Road, Coventry, CV3 1JA, UK
Email: info@beamandme.com
2. Consent to Install the App
Upon installation, we ask for your consent to collect and process personal data including identity, device data, and emotional inputs.
You can withdraw consent at any time by contacting us at the email above. Withdrawal will not affect lawful processing already undertaken.
3. The Data We Collect
We collect the following categories of personal data:
Identity & Contact Data: Name, email, device ID.
Profile Data: Interests, preferences, behavioural patterns.
Device & Technical Data: OS, mobile device ID, app usage.
Emotional Insight Data: Self-reported moods, app interactions, usage patterns.
Usage Data: Logs, interaction history.
Aggregated Data: De-identified trends for analytics.
We collect limited Special Category Data (e.g. mental wellbeing indicators) only with explicit consent.
4. How We Collect Your Data
Direct input via forms, mood check-ins, or responses.
Automatic collection through use of the App.
Optional integrations with third-party apps (e.g. screen time, wearables, finance) if authorised by you.
5. How We Use Your Data
We only use your data where we have a legal basis. This includes:
Consent – for processing emotional and wellbeing data.
Contract – to deliver services you’ve requested.
Legitimate interests – to improve BEAM, provide analytics, maintain security.
Purposes include:
Registering you as a user.
Generating personalised insight and emotional feedback.
Monitoring usage trends and performance.
Providing customer support and updates.
Protecting system security and stability.
We do not sell your data or use it for targeted advertising.
6. Sharing Your Data
We only share your data where strictly necessary:
Internal partners (technical or support services).
External processors (e.g. AWS, analytics tools) under strict data agreements.
Organisational dashboards: Only aggregated, anonymised data is ever shared with employer or institutional clients.
7. International Data Transfers
Where data is processed outside the UK/EEA, we use approved legal safeguards such as:
Adequacy decisions
Standard Contractual Clauses
UK IDTA (where applicable)
8. Data Security
Your data is stored securely on encrypted infrastructure (AWS). We:
Use HTTPS and SSL encryption for all data transfers
Encrypt all passwords and sensitive fields
Monitor for potential breaches
In case of a breach, we’ll notify regulators and users as required.
9. Data Retention
Active user data: retained while your account is active.
Inactive accounts: deleted after 24 months of inactivity.
Aggregated and anonymised data may be retained indefinitely for research and development.
10. Your Rights
You have the right to:
Access your personal data
Correct inaccurate information
Erase your data
Object to processing based on legitimate interests
Restrict how we use your data
Port your data to another provider
Withdraw consent at any time
You may also request not to be subject to fully automated decisions or insights without explanation or human review.
11. Children’s Data
The BEAM App is not intended for children under 18. We do not knowingly collect data from children without verifiable parental consent. Please report unauthorised use to info@beamresilience.com.
12. Third-Party Services and Integrations
If you connect third-party services (e.g. Apple Health, Google Fit, finance APIs), data sharing is governed by those platforms. We are not responsible for their terms or privacy practices.
13. Marketing and Notifications
We will only send you updates or wellbeing nudges with your consent. You can opt out at any time via in-app settings.
14. Automated Insight Generation
BEAM uses AI and algorithms to generate behavioural and emotional patterns. These are:
Based on aggregated, self-input, and passive data
Designed to empower self-awareness and habit change
Never used to make high-impact decisions without your input or consent
15. Changes to This Policy
We may update this Privacy Policy occasionally. You’ll be notified of significant changes via the App or email. Latest version will always be available in-app.
16. Contact Us or Make a Complaint
If you have any concerns, please contact our Data Protection Officer:
Name: Georgina Magnani
Email: info@beamresilience.com
Address: Tutto Limited, 30 Binley Road, Coventry, CV3 1JA
You also have the right to complain to the UK ICO:
https://www.ico.org.uk / 0303 123 1113
Effective Date: 12 July 2025